case study
Freedom Warrior
Salena Kulkarni, the Freedom Warrior, is an Amazon bestseller, former accountant and an expert property investment advisor with decades of experience in the alternative investment space.
the challenge
After numerous attempts to execute a content strategy on their own, Freedom Warrior sought Social Wave’s assistance in developing a comprehensive content marketing strategy to grow brand awareness and attract more leads.
the insights
After Social Wave conducted an audit, it was found that Freedom Warrior lacked consistency messaging and branding. We navigated a competitive space by re-building Freedom Warrior’s entire content strategy from scratch by launching a podcast and delivering video, audio, email, article and graphic assets each week along with weekly consultations on overall brand strategy direction.
results - statistics
01
Significant reduction in hours spent on content marketing by the Freedom Warrior team
02
Developed a comprehensive content calendar and publishing schedule for the entire Freedom Warrior content marketing strategy
03
Created new branding assets from intro/outro for videos and audio products, quote graphic cards from the Freedom Warrior book, weekly podcast, video montages and many more
