Von Routte is a minimalist-designed shoe brand based in Sydney focused on creating fashion in a sustainable and simplistic way.
Social Wave was contacted by Von Routte to help with producing re-branded content in order to reach a wider international audience.
A new theme called “Finding Displacement” was conceptualised to appeal to the user market on social media. The theme explores the idea of introspective journeys in places that are familiar.
Mini-films were shot in spaces that contrasted well-dressed models in spaces full of abandoned things such as car part yards and warehouses.