case study

Von-Routte

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Von Routte is a minimalist-designed shoe brand based in Sydney focused on creating fashion in a sustainable and simplistic way.
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the challenge

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Social Wave was contacted by Von Routte to help with producing re-branded content in order to reach a wider international audience.

the insights

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A new theme called “Finding Displacement” was conceptualised to appeal to the user market on social media. The theme explores the idea of introspective journeys in places that are familiar.

the Results

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Mini-films were shot in spaces that contrasted well-dressed models in spaces full of abandoned things such as car part yards and warehouses.

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