What demand generation is and why most businesses don’t even know what it is
Identify what traffic channels you should leverage specifically for your business
The Ultimate 2022 Content Marketing Playbook
Get the exact playbook on how our agency has helped 50+ businesses 3x – 5x their businesses in 12 months
OUR CLIENTS
STOP MARKETING
LIKE IT'S 2012
There’s so much noise in the marketing world but you have no idea who to trust.
Most marketing strategies and tactics are outdated or out of context.
My marketing agency has helped 50+ businesses generate over $15,000,000 in revenue using this exact playbook.
- If you’re sick of working with marketing agencies that overpromise and underdeliver, then you need this playbook.
- If you no longer want to rely on the feast and famine of sales because you rely on word of mouth and referrals, then you need this playbook.
- If you want prospects queueing up to work with you rather than the constant cold calling, then, you need this playbook.
This playbook is for the busy business owner who wants to take control and build predictable, high-quality lead flow for their business.
WHAT YOU'LL GET
IN THE PLAYBOOK
This playbook is the exact roadmap document that I’ve put together for dozens of my clients. Inside, you’ll learn and gain access to:
How to build and generate desire for your product/service
The exact tactics we use to help stand out and attract high-quality leads
Be omnichannel – learn the tactics for each platform whether it’s YouTube, LinkedIn, podcasts or more
How to position and differentiate yourself against your competitors
Video marketing scripts and frameworks including examples
Case Studies
Publishing Cadence
Identify what traffic channels you should leverage specifically for your business
How to put this all together to build an efficient marketing machine that will take you less than 8 hours a month
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WHO IS THIS FOR?
WHY BUY THIS PLAYBOOK?
If you run a service business or membership with subject matter expertise in your industry.
Coaching & Memberships
Legal
Services
Consultants
and Advisors
Financial
Services
Real
Estate
Human Resources
and Recruitment
Information
Technology
Training and
Development
Education
Medical
Marketing
Logistics
Accounting
Firms
Trades and Construction
And much more.. You get the picture, right?
There are plenty of cowboys and charlatans in the marketing industry who promise you the world and deliver you f*ck all.
Instead, nothing has worked better than what we’re doing. It’s not the fastest nor the flashiest, but I would rather get rich predictably than pick the winning number out of the proverbial marketing strategy lottery.
It’s how we’ve been able to grow to a 7-figure agency in 18 months. We wouldn’t be growing this fast without delivering results.
I want to get this in the hands of as many business owners as possible. I want YOU to have 100% clarity and understand how REAL demand marketing should work so that you can immediately stop wasting money and start generating real revenue growth.
HEAR IT FROM THEM
MEET THE FOUNDER -
KAN HUANG
Hi, I’m Kan. Founder and Director of Social Wave – a demand generation agency based in Sydney, Australia.
In the past 18 months, I’ve built Social Wave to a 7-figure demand marketing agency focused entirely on helping businesses build a high-intent inbound lead pipeline filled with their ideal clientele.
Over this period, we’ve helped 50+ businesses achieve this through a multi-channel content and creative strategy designed to align with the buying process of discovery, research and purchase.
THERE ARE ONLY THREE THINGS WE FOCUS ON:
Revenue
Customer
Acquisition
Cost (CAC)
Pipeline
And the key to this success is consistently natively sharing your message on each platform using content.
We help our clients strategise, create and optimise these campaigns to educate their ideal buyers on the value proposition, core differentiation and expertise of your business.
THE PROBLEM WITH
MODERN DAY MARKETING
The online buying process is complex and non-linear.
Marketing when there is intent to pay your services is no longer enough. Instead, the optimum data we see across 50+ businesses indicate that pre-marketing (educational content) drives much of future buying decisions when your ideal customer moves from non-buy to buy-mode.
However, businesses only focus on the last 10% of the decision-making process where the decision is already made based on a shortlist of providers.
The end result is the need to compete on features rather than value due to an uneducated prospect.
Unfortunately, there’s an overreliance on marketing technology that wrongly attributes decision making to channels that are not driving decision making.
For example, PPC and SEO are a ‘turnpike’ that buyers pass through to buy. But most of the buying decisions are driven by social media, YouTube and closed communities.
Businesses are overspending on channels such as SEO and PPC that don’t yield increased revenue growth while not doubling down on channels that are performing because they simply cannot measure ROI on them.
The result is that marketing ends up hitting their quotas for MQLs but sales struggle to hit SQL KPIs.
THE INVESTMENT
FREE
$9,000
Actual Value
Warning: This playbook is not a get rich quick guide. There is no one trick, quick hack or silver bullet that will deliver you the results. If this is what you’re looking for, then this is not the playbook for you.
This is a purpose-built playbook for business owners who are generating 6-figures in annual revenue and want to find a predictable way to reach the 7-figure or 8-figure mark.
Just like a car engine needs pistons, a timing belt, a gasket, a battery, gasoline and all other parts to make it work, the same is true with a proven content marketing strategy.
If you want a plan that generates predictable, steady progress, rather than hopping between quick hacks, then this is the playbook for you.
This playbook offers you a 10,000-foot view that gives you a detailed strategy and roadmap to make the first steps towards establishing a content marketing strategy that’s worked for over 50 of our clients.
On average, our clients are generating over $200,000 – $750,000 in additional annual revenue with these strategies and tactics.
QUESTIONS
I want this in the hands of as many business owners to become aware, learn and understand how proven demand marketing should work. What was the last thing you bought for free that you respected? I’m getting you to pay to take it seriously and enough to cover my overheads.
I’ll refund your money back (no questions asked) as long as you let me know before 30 days from your purchase date. Just email me at kan@socialwave.com.au.
If you find this price too high and need a payment plan, then you’re probably not at the right place in your business journey to consider this.
Of course not. There are too many variables at stake. You should turn around and run away if anyone can guarantee you results without at least spending time understanding your business and your goals. Having said that, this strategy has been proven to work for over 50 of our clients and if followed properly, I can’t see what it can’t deliver the results for you.
If you’re a business owner who is turning over 6 figures a year and want to reach 7 or 8 figures in a predictable and efficient way. I get it, business owners are busy and wear multiple hats (myself included). Therefore, this playbook shows you the exact minimum effective dose to maximise results from your marketing.
READY TO SEE RESULTS?
Get the exact playbook on how our agency has helped 50+ businesses 3x – 5x their businesses in 12 months