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SOCIAL WAVE VIDEO MARKETING

Social Media Video Production

Social media is an integral part of any video marketing strategy because it offers many opportunities to reach existing and prospective customers.
book a free consultation today

why are social media videos important for video marketing?

Traditional marketing usually focuses on mainstream advertising, be it on the radio, billboard, or even on TV, hoping to reach as many people as possible.
But, given that we live in an age where all attention revolves around the internet, it’s impossible to ignore social media when creating your business’s overall digital marketing strategy.
While there has been an increase in social media videos when it comes to marketing strategies, it’s still a relatively new concept and isn’t being leveraged as well as businesses could.
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the problem?

Well, most traditional marketing strategies treat it like a billboard when instead, you should be using it as a communication channel.
Social media is a place to build connections and to move people through their buying journey.

see the results for yourself

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and what better way than to do that through social videos and video content – one of the most powerful digital marketing tools out there.
Consider using the following platforms for your media video production strategy and social media video content:
  • LinkedIn (you’re crazy if you’re not on this already)
  • Instagram
  • Facebook
  • TikTok (yes, we’re serious - in the world of instant gratification, people LOVE any kind of 60-second tips and tricks.)
VIDEO PRODUCTION

social media video statistics

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65% of people use YouTube to help them solve a problem.
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Social media videos have 48% more views than any other graphic
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62% of people said they were more interested in a product after seeing it in a Facebook Story.
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Social video generates 1200% more shares than text and image content combined.
Want to create videos for your social media channels to help you take advantage of these statistics?
book a free consultation

creating videos for social media distribution

Most businesses believe that ‘buying’ attention through Facebook ads will yield them better results, which we’ve found merely untrue:
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Initially, you’d have to create an offer page and find as many targets on the Facebook ads dashboard that you think would be relevant to your ad.

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Then you’ll have to add them to an adset based on the audience you would like to target. This is usually based on very general characteristics such as location, age and gender.

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After that, the ad is expected to drive traffic to your offer page.

But we prefer to opt for a marketing strategy that focuses less on luck and more on certainty.
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You’ll have to hope that the combination of interest targets, ad images, ad copy, and landing page converts a small percentage of the people into potential leads and continue optimising from there.
If you’re already utilising video marketing (or planning to engage a video production company) as part of your strategy, why not just re-purpose one piece of existing content for social media distribution?
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with a single topic, you can use video production to potentially re-purpose it into a limitless amount of other types of social media video content without coming up with a new topic every time.

For example, you can re-purpose and cut your YouTube corporate video into many smaller videos to be posted on Facebook and Instagram. So you are using existing content to drive customers toward your website or prompt them to enquire without much effort at all.
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consistency is key

Campaign strategies are no longer about one-on-one interactions but rather exposure to a wide range of media platforms.
Posting regular content is an important part of any social video strategy because you want to keep viewers engaged.
So, by repurposing longer videos into micro-videos for social media, you can create three or four posts around different aspects of one topic. This way, you can build up your content library and make regular posting possible.
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build trust

And because social media gives your business a way to directly interact with your target audience through comments and direct messages, you can engage potential clients to continue to nurture your relationship with – it’s a great way to “talk” to potential clients and build trust and expertise before they enquire.
All of that just by repurposing corporate video production content for social media! That’s what we call social media video production!
In the age of digital media, campaign strategies are all about getting your message in front of people on a range of different platforms – so social video should be an integral part of your social media marketing strategy.

why choose social wave for your social media video production?

How do you stand out from the crowd on social media?
The problem is that most businesses think they need to have a large following before they can start using social media. Unfortunately, many of our clients had no existing database, and many started with zero online presence.
But once we were able to build their online presence through videos on various social media platforms, we could start to create content that educates the audience and how your business can help them.
Through attracting and educating, you’ll have organically grown a substantial audience. Now you need that audience to become your client base.
Rather than using “push” marketing tactics such as advertising, video marketing, and social media, video production expands on “pull” tactics to build captivation and trust.
By doing so, you can grow an engaged audience, which will help increase leads, provide valuable customer insights and create advocates for your brand and service.
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how can we help?

Social Wave is a content marketing agency and video production company that specialises in video production for social media. We help brands create videos to engage their audience, increase brand awareness, and drive sales.

We know how important it is to have high-quality videos for your social media channels, and we’ve got you covered.

Our team of talented videographers, editors, animators, designers and producers work to produce high-quality content that will help you grow your business online.

Whether you need an explainer video or a live event stream, we have the skillset to get the job done right.

join hundreds of businesses growing their video marketing content machine

Our team of explainer video experts will help you plan out your strategy and marketing videos and then execute them flawlessly so that you get results without spending hours trying to do it yourself!
book your free consultation
Leveraging Videos For Business Growth
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  • (02) 7208 9488
  • contact@socialwave.com.au
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  • Unit 6, 23 Hunt Street, North Parramatta, New South Wales, 2151
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  • Services
    • Video
      • Corporate Video Production
      • Social Media Video Production
      • Training Video Production
      • Explainer Video
      • Video Editing
      • Video Production
      • Video Marketing
  • About
Menu
  • Services
    • Video
      • Corporate Video Production
      • Social Media Video Production
      • Training Video Production
      • Explainer Video
      • Video Editing
      • Video Production
      • Video Marketing
  • About
  • Work
  • Contact
Menu
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  • Contact
contact
  • (02) 7208 9488
  • contact@socialwave.com.au
address
  • Unit 6, 23 Hunt Street, North Parramatta, New South Wales, 2151
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