You’ll have to hope that the combination of interest targets, ad images, ad copy, and landing page converts a small percentage of the people into potential leads and continue optimising from there.
If you’re already utilising video marketing (or planning to engage a video production company) as part of your strategy, why not just re-purpose one piece of existing content for social media distribution?
with a single topic, you can use video production to potentially re-purpose it into a limitless amount of other types of social media video content without coming up with a new topic every time.
For example, you can re-purpose and cut your YouTube corporate video into many smaller videos to be posted on Facebook and Instagram. So you are using existing content to drive customers toward your website or prompt them to enquire without much effort at all.
consistency is key
Campaign strategies are no longer about one-on-one interactions but rather exposure to a wide range of media platforms.
Posting regular content is an important part of any social video strategy because you want to keep viewers engaged.
So, by repurposing longer videos into micro-videos for social media, you can create three or four posts around different aspects of one topic. This way, you can build up your content library and make regular posting possible.
And because social media gives your business a way to directly interact with your target audience through comments and direct messages, you can engage potential clients to continue to nurture your relationship with – it’s a great way to “talk” to potential clients and build trust and expertise before they enquire.
All of that just by repurposing corporate video production content for social media! That’s what we call social media video production!
In the age of digital media, campaign strategies are all about getting your message in front of people on a range of different platforms – so social video should be an integral part of your social media marketing strategy.
why choose social wavefor your social media video production?
How do you stand out from the crowd on social media?
The problem is that most businesses think they need to have a large following before they can start using social media. Unfortunately, many of our clients had no existing database, and many started with zero online presence.
But once we were able to build their online presence through videos on various social media platforms, we could start to create content that educates the audience and how your business can help them.
Through attracting and educating, you’ll have organically grown a substantial audience. Now you need that audience to become your client base.
Rather than using “push” marketing tactics such as advertising, video marketing, and social media, video production expands on “pull” tactics to build captivation and trust.
By doing so, you can grow an engaged audience, which will help increase leads, provide valuable customer insights and create advocates for your brand and service.
how can we help?
Social Wave is a content marketing agency and video production company that specialises in video production for social media. We help brands create videos to engage their audience, increase brand awareness, and drive sales.
We know how important it is to have high-quality videos for your social media channels, and we’ve got you covered.
Our team of talented videographers, editors, animators, designers and producers work to produce high-quality content that will help you grow your business online.
Whether you need an explainer video or a live event stream, we have the skillset to get the job done right.
joinhundreds of businessesgrowing their video marketing content machine
Our team of explainer video experts will help you plan out your strategy and marketing videos and then execute them flawlessly so that you get results without spending hours trying to do it yourself!