Video Marketing Sydney

Our Sydney video marketing agency can take care of creating the best content mediums to maximise and amplify your message.
book a free consultation today
WHY EVERY BUSINESS NEEDS VIDEO

digital marketing strategy

If there’s one thing you should be doing, it’s video marketing.
Online marketing videos help professional service businesses position themselves as likeable authority figures and is one of the single highest converting assets you’ll create.
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why choose video?

Based on evidence pulled from the Cisco Annual Internet Report, by 2022, online videos will make up more than 82% of all consumer internet traffic!

more on video marketing

Video marketing content that focuses on education and entertainment (what we are now calling “edutainment’) is one of the best converting mechanisms available for marketing.
That’s why video is still considered one of the best performing mediums of content marketing – especially with service-based businesses, as there is a need to focus on nurturing and building trust with your target audience and potential clients.

so, how do you use video marketing for your business?

depending on your brand awareness and exactly what your marketing needs are, video marketing can be used for a variety of purposes. A simplified marketing funnel can be broken down into three stages:

1. Awareness (which leads to traffic)
2. Desire
3. Conversion (which leads to sales)

build awareness

Videos can serve different purposes at different stages of this journey. So it’s crucial that you can diagnose and understand where it can serve your business.
If your business lacks awareness (i.e. you have no marketing presence or web traffic), you should invest in creating quality video content and getting yourself onto platforms like YouTube. Beyond investing in production services, you could also choose to run ads on these sites to boost your awareness campaign.
build-awareness with our video production sydney team
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increase conversion rates

On the other hand, if you have plenty of traffic coming through, then you might want to use video as a conversion tool to improve your sales process and click-through rate and move your viewers down the funnel to increase conversion rates.

And if you’re picking up plenty of clients or customers, video marketing can still be super useful. For example, you could create videos for onboarding, or you could use videos as the medium that you deliver the value of your product or service, like training videos.

There are various styles you can shape your videos on, such as:
  • Talking head
  • Interviews
  • Vlogs
  • Animations (animation studio)
  • Animations (animation studio)
  • Behind the scenes
  • Day in the life
  • Onboarding/welcome videos for new clients
VIDEO PRODUCTION COMPANY:

how can social wave help with your video marketing strategy?

So, now you have some idea of why video marketing is one of the best ways to drive traffic and conversions for your business.
But we also know that it could end up being a bit tricky trying to create a successful video campaign on your own – especially if you’re not an expert in production services.

having a video marketing agency in your corner could be the difference in creating brand awareness and serious growth.

We’re a Sydney video marketing agency passionate about helping small businesses find their voices and grow their online presence by creating video content and marketing videos. We’re at the forefront of scaling content and the latest digital marketing tactics.

why choose social wave?

With a single video topic, we can potentially re-purpose it into a limitless amount of other types of marketing content without coming up with a new topic every time. You can:
  • video marketing
Upload the video content onto your website, YouTube and embed them onto your blogs or landing pages
  • podcast
Export the video in an audio format and create a podcast
  • create show notes
Transcribe the script and turn it into show notes
  • micro content
Re-purpose and cut your video into many smaller videos to be posted on social media to expand the reach of your target audience
  • infographics

Extract the best quotes and turn them into graphics or infographics

  • blog posts

Turn the topic into a full-blown article/blog

  • edm

Share your video or article to your email list every week

  • ebooks

Create an eBook lead magnet out of it

that’s at least eight ways you can repurpose one piece of video content through all available marketing mediums to generate as many leads as you can!

our video marketing and video production process

01

get to know

The first step is to learn about your business and what you want to achieve.
the process of behind the scenes image of videography agency
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rear-side-of-video-cameraman-taking-photograph discovery
02

discovery

The secret to a successful content marketing strategy is not only focusing on one aspect of it. It’s about knowing all the different aspects and having them come together seamlessly for an overall win-win situation.
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03

strategy

We unearth the best channels, content types and funnel to ensure that you generate as many leads as possible.

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04

production

When you’re ready for us to get the ball rolling on your online videos, we will start ramping up your digital marketing machine
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05

team effort

We’ll be in constant contact with you to work closely together on growing your leads, reviewing your campaign performance and brainstorming new ideas.
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what video marketing services do we offer

we offer a variety of video marketing services:

video editing service

The video editing stage is where we kick the video game up a notch by boosting the quality of your videos.
learn more

video production service

From storyboarding to graphic design and editing, we will make sure you're receiving the quality conversion you need.
learn more

training video production

From corporate training to employee onboarding videos, we can help get your existing clients up and running.
learn more

explainer video service

Create explainer videos that make your content more engaging and persuasive. Professional voice-overs paired with attractive animations can quickly build a wide audience.
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corporate video production

Create explainer videos that make your content more engaging and persuasive. Professional voice-overs paired with attractive animations can quickly build a wide audience.
learn more

social media video production

Social media is an integral part of any video marketing strategy because it offers a ton of opportunities to reach existing and prospective customers.
learn more

join hundreds of businesses growing their video marketing content machine

Our team of explainer video experts will help you plan out your strategy and marketing videos and then execute them flawlessly so that you get results without spending hours trying to do it yourself!
book your free consultation
Leveraging Videos For Business Growth
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  • Unit 6, 23 Hunt Street, North Parramatta, New South Wales, 2151
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© SocialWave 2022 All Rights Reserved.
contact
address
  • Unit 6, 23 Hunt Street, North Parramatta, New South Wales, 2151
Linkedin-in Facebook-f Instagram Youtube Tiktok