Product Videos

With the competitive landscape of digital media constantly evolving, we know exactly how to make a mark with your target audience.

The market has shifted, and capturing your audience’s attention requires more than just text and static images. That’s where a quality product video solution comes into the ‘picture’. It’s current, captivating, and goes a long way in bolstering your brand’s image. 

So let us show you exactly why you should add product videos to your marketing mix.

The Power of Product Demo Videos

Did you know online videos have an audience reach of 92% worldwide? Imagine if your product was the centre of it.

As an SME owner, you’re opening up an engaging, dynamic, and modern way to showcase your goods and services when you harness the power of product videos. In Australia, where digital consumption is continually growing, a well-produced product video can make all the difference.

This is where Social Wave steps in. 

Imagine compelling product videos that truly embrace your unique needs. Our specialty is creating engaging product videos that are visually appealing and packed full of your brand’s message and value propositions.

We don’t just aim for aesthetics; we aim for impact and results. Utilising our services can give your brand a competitive edge among Australian SMEs looking to make an impression in the market. And what’s more important, our footage lands you more sales and adds to your bottom line.

So Why Bother With Compelling Product Videos?

To carve a niche for your brand amid intense competition, opting for a finely-tuned video content strategy that resonates with your audience is crucial. That’s where the power of video production comes into play, and more precisely—an offering from Social Wave that stands apart from others. 

With us, you get:

Increased Brand Awareness

Our professionally crafted marketing videos enhance your brand awareness. They allow you to showcase your product’s features and benefits seamlessly, thus making your brand more memorable to potential customers.

Foster Trust and Credibility

 A high-quality product video can humanise your brand, tell a compelling story, and foster a sense of trust and credibility among your potential customers. Social Wave ensures your narrative is visually striking and emotionally appealing.

Impressive Return on Investment

A well-executed product video can yield an impressive ROI. It’s not just about making sales, but optimising your online presence, improving SEO, and driving user engagement on social media.

Optimising Conversion Rates

A compelling product video informs and motivates customers to take desired actions, thus leading to better conversion rates. Social Wave has a knack for creating videos that trigger customer engagement and prompt purchase decisions.

We Create Product Videos With Attention to Detail

This journey isn’t just about the final product. Our process is well-crafted to ensure your unique business requirements and target audience are at the foreground. Let’s walk you through the step-by-step journey of bringing your product video to life. 


This is the foundation stage. We start by learning about your brand, products, and audience. We listen to your aspirations and expectations, to guarantee that your product video aligns perfectly with your business objectives. We show you product video examples that could work for your own strategy.

Concept Development

It’s time to craft a compelling story once immersed in your brand. Our team of creatives will explore unique and innovative ways to present your product, keeping your audience engaged and captivated.

anim 4
anim 1


This is the visual planning stage. Here we’ll define the scenes, lighting, music, video effects, and shot types that will be used. Your participation is encouraged here, to ensure alignment of vision.


With a storyboard in hand, we head to the actual video making. This stage involves filming and editing the footage, adding music, voiceovers and effects. Your product is made to shine in the best possible light! Trust us, there’ll be no blurry footage or haphazard shots here.


It’s not over until you’re delighted with the results. We are open to revising and refining the video to match your satisfaction.


Once the product video is finalised, we deliver it in the format you need, ready to be posted on your website or social media platforms or emailed to potential customers.

anim 3

Ready To Power Up Your Online Footprint?

You might be sceptical about the effectiveness of a product video. It’s completely natural!
You may be thinking, “how can product videos significantly impact my business?” or “Are they really worth the investment?”   Maybe you’re wondering what format to go for – product demo videos, explainer videos or something else entirely. But consider this; you’ve got an innovative product or a remarkable service, and it’s just waiting to be discovered by your target audience. A well-produced product video is exactly the tool that can open that door of opportunity for you. Ready to see how we can help you? Get in touch now with our friendly video marketing experts.
sw team

What Can Our Team Do For You?

Our video production agency offers packages that are all-inclusive of:

  • Concept development
  • Scriptwriting
  • Filming
  • Post-production
  • Distribution. 

But our commitment continues after delivering the final product. We offer continuous support, and advice and provide updates to ensure your video content continues to drive results, reflecting the ever-changing dynamics of the digital space.

Frequently Asked Questions

Let’s address this head on. In the fast-paced digital era, it’s common for small to medium-sized businesses to struggle with a few key issues. Namely: creating dynamic and compelling content, standing out amongst competitors, communicating product benefits clearly and rapidly, and most importantly, building trust with potential customers.

This is where Social Wave steps in. Our product video services are specifically designed to tackle these problems. 

  • Compelling Content: Our team of skilled creatives are experts in designing engaging, high-quality product videos that cut through the noise and capture your audience’s attention effectively.
  • Competitive Edge: By showcasing your goods through an engaging product video online, you immediately differentiate your business from those relying on static images and text descriptions.
  • Clear Communication: Our videos utilise the power of visual storytelling to explain the features, benefits and usage of your products rapidly and effectively.

Customer Trust: Seeing your product in action helps build a sense of authenticity and trust amongst your potential customers. This can lead to improved conversion rates and customer retention.

Incorporating a product video ad into your business’s digital marketing strategy can be a real game-changer. By showing potential customers the real value and functionality of your products, these videos can significantly improve your site’s conversion rates, offering a more engaging alternative to static photos and text descriptions. 

Creating product videos can also boost brand recognition and build a stronger connection with your audience. Going beyond the mere aesthetics, they can offer detailed insights into product application and use, helping to alleviate any purchase hesitations. This visual context can build consumer trust, increasing the likelihood of your products being shared on social media and reaching a wider audience. 

  • Engagement Booster: An engaging video encourages visitors to spend more time on your site, increasing engagement rates. It also works well for show casing your goods, especially over something like a talking head interview about your product.
  • Improved SEO: Organic video content can improve your Search Engine Optimization (SEO) efforts, making your site more likely to appear in the top search results.
  • Better Conversion Rates: Product videos can help to increase conversion rates by allowing customers to see your product in action before making a purchase decision. Better marketing material = increase product sales.
  • Increased Customer Trust: Videos can portray your products in a positive light, increasing customer trust and cultivating brand loyalty. It also does wonders to increase brand awareness.

At Social Wave, we pride ourselves on our ability to create compelling product videos that tell a story about your business and your products. Get in touch with our friendly team today to find out how we can help you elevate your brand’s online presence.

There are several types of product videos that can effectively boost your business. 

  • Explainer videos help your customers understand how your product functions, its unique features, and its benefits. 
  • Demonstration videos provide a hands-on view of your product in action. 
  • Testimonial videos showcase perspectives and experiences from satisfied customers. 
  • Unboxing videos reveal your product from a customer’s viewpoint at the point of opening, providing a first-hand experience of its aesthetic and functional features. 
  • Comparison videos allow your customers to evaluate your product against others in the market. The list goes on, and Social Wave can help you select the type of video that best suits your product, target audience, and business goals. 
  • Animation videos show your product as a cartoon-like walkthrough, giving more creative freedom and room to explain benefits.