We turn marketing challenges into TRIUMPHS
We’re a digital marketing agency that blends creative & performance together like you’ve never seen before.
What sets us apart
It takes a small village to execute the best marketing strategy. We’re a multi-disciplinary team of strategists, copywriters, designers, videographers, editors, animators and social media experts – all 100% in-house.
Our Background
We’re a team that’s passionate about helping small businesses find their voices and grow their online presence. We’re at the forefront of scaling content and the latest digital marketing tactics.
Our team of explainer video experts will help you plan out your strategy and marketing videos and then execute them flawlessly so that you get results without spending hours trying to do it yourself!
Meet the Dream Team
Kan Huang
Managing Director
Kan is a demand generation expert who helps service-based businesses build their brand, generate leads and ultimately grow their businesses.
He believes that marketing today is too reliant on marketing technology to measure the success of marketing campaigns and that the timeline that businesses and marketers measure the effectiveness of their campaigns are too short. He advocates for building a brand and an audience and that performance marketing (advertising) is overrated.
At the height of the pandemic in March 2020, he established Social Wave. In 18 months, he grew Social Wave to a 7-figure agency, helping 50+ businesses grow and now works with businesses ranging from Coca Cola to local plumbers.
Noel Myaing
Creative Director
Noel is the Creative Director of Social Wave and has an unmatched pedigree when it comes to sound and video engineering.
As the creative brain of Social Wave, Noel can help you bring your video or podcast ideas to life. With over a decade of experience in the film industry, Noel’s seen it all when it comes to producing productions large and small.
He’s worked on productions for commercials for Uncle Toby’s, Mission Australia, L’OR Espresso, as well as numerous feature films and television series.
Cassie McBlane
General Manager
Cassie is a well-versed content marketing and SEO expert with extensive experience working for some of the biggest digital marketing agencies in Australia.
From leading journalism teams across the globe to heading up content departments and running her own agency, Cassie now brings her knowledge and creative skillsets to Social Wave.
Vivian Wei
Content Marketing Manager
Vivian has a background in design, food photography and social media management. She’s created social media content for many food brands and worked with a network of influencers hosting events and collaborating in food projects.
With a creative passion, Vivian will help curate your next piece of content into something exciting for your online audience.
Edwin Lais
Senior Editor & Content Producer
Edwin is a video and photography nerd with specialisation in motion graphics to illustrate complex topics in an entertaining and easy to digest manner.
With experience working with famous YouTubers and universities in producing high-level video content, Edwin has a penchant for transforming dry content to something exciting.
Kelsey Aguinaldo
Senior Editor
Kelsey is a video editor and graphic designer with a great eye for detail, making her the perfect editor for you. She’s worked with some famous YouTubers and nothing is too difficult for her.
Her creative skills help transform dry content into something exciting, which she has mastered through years of working on various projects, excelling in creating punchy modern videos designed to keep your audiences engaged – perfect if you’re looking for someone who can add that extra sparkle to your project!
Tony Huang
Development & Operations Manager
Tony makes sure our the Social Wave engine runs smoothly by improving processes & implementing new technologies and ensures that our workflows remain super-efficient.
Tony combines his tinkering nature with some serious organisational skills to unlock and engineer new possibilities for the Social Wave team.
Michelle Seo
Videographer & Video Editor
Michelle is a talented videographer with years of experience filming and editing videos for universities, businesses, weddings, music artists, and passion projects.
She honed her technical skills and storytelling ability at a university marketing department before expanding into freelance work. Michelle crafts compelling branded content, wedding videos, music videos, and more.
Her expertise in cinematography and editing combined with her personable working style allow her to bring clients’ visions to life through polished, professional moving imagery.
Our Approach
1. Discovery & Research
Before we take any action, we begin by immersing ourselves in your world. Our team dedicates time to understand your business, target audience, and unique selling propositions. By diving deep into analytics, market trends, and competitor landscapes, we ensure that we’re not just making decisions on a hunch, but are informed by real data and insights.
2. Strategy Development
Armed with comprehensive insights from our research, we move to the drawing board to craft a bespoke digital marketing strategy. We believe in a collaborative approach, where your business goals and vision take centre stage. Our expert strategists integrate the latest marketing techniques, tools, and platforms to curate a content roadmap. Each strategy is a balance of creativity and practicality, ensuring innovative solutions with tangible outcomes.
3. Strategy Execution
This is where our plans come to life. Our dedicated team of creatives, developers, and marketers will turn your strategies into actionable campaigns. We believe in agile methodologies, allowing us to be flexible, iterative, and adaptive. As your partner, we constantly monitor, analyse, and refine our tactics, ensuring that we’re always moving forward and exceeding expectations.
