payroll service

Pay Cat

Social Wave Stroke C
Pay Cat is a leading cloud payroll consulting firm specialised in transforming business payroll processes from manual to automated.
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the challenge

Social Wave Stroke C

Given the complexity of Australian payroll laws, many Australian businesses were facing challenges around ensuring their business is 100% payroll compliant. Pay Cat engaged Social Wave to develop a comprehensive inbound marketing campaign centred around SEO as a key driver of lead traffic and awareness to their services.

the insights

Social Wave Stroke C
Having developed a clear understanding of Pay Cat’s value proposition through ongoing communication, we were able to position Pay Cat as the Wikipedia of Australian payroll by developing high-quality lead magnets such as eBooks and case studies focused on industry-specific payroll pain points.

modern award interpretations

In-depth 5,000 – 10,000 word guides, articles and eBooks were developed to help payroll managers and business owners to interpret modern awards without the jargon.
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results - statistics

Social Wave Stroke C

01

Industry-specific modern award guides, articles and eBooks were developed

02

Pay Cat saw a 220% increase in highly targeted organic search traffic

03

35%+ opt-in rate on lead magnets

04

Generated over 90+ leads in a single month

05

Google first page rankings on over 150+ keywords

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