payroll service
Pay Cat
Pay Cat is a leading cloud payroll consulting firm specialised in transforming business payroll processes from manual to automated.
the challenge
Given the complexity of Australian payroll laws, many Australian businesses were facing challenges around ensuring their business is 100% payroll compliant. Pay Cat engaged Social Wave to develop a comprehensive inbound marketing campaign centred around SEO as a key driver of lead traffic and awareness to their services.
the insights
Having developed a clear understanding of Pay Cat’s value proposition through ongoing communication, we were able to position Pay Cat as the Wikipedia of Australian payroll by developing high-quality lead magnets such as eBooks and case studies focused on industry-specific payroll pain points.
modern award interpretations
In-depth 5,000 – 10,000 word guides, articles and eBooks were developed to help payroll managers and business owners to interpret modern awards without the jargon.
results - statistics
01
Industry-specific modern award guides, articles and eBooks were developed
02
Pay Cat saw a 15x increase in highly targeted organic search traffic
03
48%+ opt-in rate on lead magnets
04
Generated over 300+ leads in a single month
05
Google first page rankings on over 600+ keywords
