the challenge
Pay Cat sells an ultra-niche service and heavily relied on referral leads to generate revenue as a reseller of cloud payroll services. They were looking to diversify and generate a predictable pipeline of leads.
the insights
We heavily researched and identified that Australian employment law and payroll requirements are heavily regulated. Small to medium businesses particularly struggled with interpreting modern awards and had very limited resources to help them stay compliant. We developed a content strategy focused on targeting search traffic on Google related to these modern awards to grow traffic, brand awareness and ultimately generated a multi-million dollar pipeline of leads that is still growing.
The Results
60,000+
monthly website visitors
3x
revenue growth
1,100 – 1,400
organic monthly leads
2,600 Keywords
on first page ranking
Online Course Products
Diversified income streams through online course products
Services Provided
Testimonial
Working with Kan and the Social Wave team has been a game-changer.
Best content creator I’ve worked with. Takes time to understand the business and pain points. We’ve achieved 10x web traffic and rank on the first page of Google for all of our desired keywords thanks to the efforts of Kan and Social Wave. Would highly recommend to any business looking to outsource their marketing without hesitation.
Garth Belic
General Manager of Pay Cat
Pay Cat Social Media
