Given the complexity of Australian payroll laws, many Australian businesses were facing challenges around ensuring their business is 100% payroll compliant. Pay Cat engaged Social Wave to develop a comprehensive inbound marketing campaign centred around SEO as a key driver of lead traffic and awareness to their services.
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results - statistics
Pay Cat saw a 15x increase in highly targeted organic search traffic
48%+ opt-in rate on lead magnets
Generated over 300+ leads in a single month
Google first page rankings on over 600+ keywords